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MaltaMalta

Betsson Group

Publiceringsdatum 03.07.2018

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SEO Specialist – Swedish Market

Are you interested in joining a global, dynamic and collaborative company that is driven by providing a superior search experience? Our Swedish marketing team is looking for a Swedish SEO specialist to be responsible for our three core brands in the Swedish market and will be a valuable part in growing high-quality organic traffic to our brands. The role will be responsible for all planning, prioritisation and execution of on-site and off-site activities working closely with both marketing and product teams to ensure long term success. This position requires a self-motivated individual with strong technical and analytical skills, high detail-orientation and with a good command of the Swedish language.

RESPONSIBILITIES

The main responsibilities include but are not limited to:
  • Taking full ownership of the day-to-day on-site/off-site SEO optimization activities across all dedicated brands.
  • Increasing SEO value of the brands by developing high quality, linkable content by working closely with in-house content & creative team as well as 3rd party vendors.
  • Executing full site SEO Audits highlighting on-site/on-page issues, providing guidelines for improvements & fixes to Technical SEO Team.
  • Executing SEO strategy for the Swedish market together with the SEO Marketing Owner and Head of Market.
  • Creating Monthly performance reports and keeping track of the SEO visibility and performance of the organic channel for the dedicated brands.
  • Responsible for attaining and monitoring SEO growth goals.
  • Collaborate throughout different sections in the department for a 360 marketing approach.
  • Benchmark and monitor competitor performance and activities.
  • Delivering Keyword Research and sites SEO Analysis, using such SEO Tools as GSC, GA, Searchmetrics, AWR, Majestic, Ahrefs, SemRush, Link Research Tools, Screaming Frog.

QUALITIES WE ARE LOOKING FOR

Working independently comes natural to you and you bring a great follow-through capacity combined with the ability to take initiative and ownership. Ideally, you have experience from a multi-brand environment and iGaming.
  • Have 2+ years of experience in SEO.
  • Analytical and technical mindset.
  • A passion for SEO marketing and eager to develop.
  • Experience in working with web content and keyword research.
  • Good understanding of core principles of Search Engine Optimization.
  • Understanding of standard HTML and CSS.
  • Good knowledge of GA (GA certificate is a plus), GSC, Screaming Frog.
  • Good communication and presentation skills.
  • Very structured approach to work: ability to prioritize tasks, coordinate work of others,create roadmaps, multitask and deliver on deadlines.
  • Strong command of written and spoken Swedish and English.

WHAT WE OFFER

We offer a fun and challenging role in a collaborative and dynamic environment in our HQ in Malta. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future. At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

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